Marketing Tips Continued...

Question ONE: Have you selected your 4 most lucrative markets - and do they meet the Critical Criteria of "Easy Money" markets? In our Coaching Program, for example, every agent rigorously runs their business through the Critical Criteria for their personal "Easy Money" markets. Some of those criteria include: reach-ability: high results-per-effort; and Uniqueness of Relationship. Guess what the most lucrative market is for you? 97% of the time...IT'S YOUR EXISTING CUSTOMERS. We can show you how UNTAPPED they are for back-end sales, retention and referrals...and you can unleash that "locked" money with a few very powerful, simple strategies. But my WARNING to you is: it doesn't happen without a SYSTEM!

Question TWO: Do you have a SYSTEMATIC way to GET THEIR ATTENTION & GIVE THEM AN IRRESISTIBLE OFFER? This is step two...after "market selection." This is the step you must take to get your market to raise their hand enthusiastically and say, "I want to do business with you!" You do this through a combination of STRATEGY and TACTICS. You need to match a powerful message with your market's desires AND selecting powerful media that multiplies the leverage of an agent. You need to master High Impact Marketing tools like Attention Getting Headlines, the "Big Promise Principle," Ubiquitous Testimonials, High Voltage Words, guarantees, the rules of compelling sales copy and so forth.

Remember to check back often
for an updated tip from Michael.