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Agency Automation
Featuring Steve Anderson
Instant Messaging
Once upon
a time, there was the letter. For thousands of years, a simple
process--ink to paper, paper to envelope, envelope to courier--satisfied
what have come to be known as "consumer communication needs."
But modern consumers are an impatient lot, and since impatience
is the mother of invention, society has produced a steady flow
of innovations--electronic mail, for example, which was thought
to have closed the book on convenient correspondence once and
for all. Log on, tap out your message, press Send. No muss, no
fuss, no cost. What could be easier?
The answer, it turns out, is instant
messaging (IM), a technology that's revolutionizing online communication.
Instant messaging is exactly what the name suggests: e-mail without
the wait. It allows two or more connected users to have conversations
or swap documents in real time. In fact, the moment you come online,
a list appears on your desktop, notifying you which of your friends
and colleagues are also online. Click on the person's screen name,
type a message, and voilà!--instant communication that makes e-mail
look like the Pony Express.
Instant-messaging systems have existed
for years on closed networks and company-wide intranets, but Internet-wide
IM has been in broad circulation only in the last couple of years.
"We're very early in the adoption curve of this technology,"
says Jonathan Zittrain, executive director of the Berkman Center
for Internet and Society at Harvard Law School. "Once we hit
the knee of that curve, you'll see a real explosion."
The explosion seems pretty imminent.
ICQ, a messaging system created by the Israeli company Mirabilis
Ltd. and one of the early leaders in the field, has been growing
at an eye-popping rate of 1 million new subscribers every 22 days
(it now has some 13 million users). America Online has its own
instant-messaging system, AOL Instant Messenger (AIM), offered
free of charge and available for downloading to AOL subscribers
and nonsubscribers alike. AOL's instant-messaging network now
boasts 30 million users and sees traffic of an estimated 225 million
messages every day. Yahoo has gotten in the game by releasing
its own pager that combines IM chat with several additional features,
including e-mail and stock-price notification.
AIM, ICQ, and Yahoo! Pager are only
three of the many IM systems available. From Ding! to PeerChat to
PeopleLink, nearly a dozen IM services have sprung up in the past
year, some virtually overnight--and all are vying for dominance
in the Net's latest boom market.
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Steve is a licensed
agent
and heads
American Insurance Consultants (AIC),
which provides consulting services
on how to maximize profits using common sense technology. He can
be reached at (615) 599-0085 or e-mails are welcome at steve@
steveanderson.com
Check back
monthly for new articles from Steve.
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