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Agency Web
Assistant - Affiliation Programs
Affiliation
Programs allow web sites to affiliate themselves with products and
content from other companies. Companies such as Compaq Computer,
Amazon.com, ESPN, Disney, JC Penney and Lycos all have affiliation
programs.
How Affiliation
Programs Work
The company
allows the affiliate to place banners or content on their web page
in exchange for commission or free advertising. For example, if
you affiliate with Compaq computer you will be given permission
to place a Compaq banner on your web site. Compaq will give you
access to HTML code to place on your site that will embed your affiliate
code. When a user clicks the Compaq banner on your web site they
are re-directed to the Compaq web site along with your affiliate
code.
Each affiliate
program is different however the two general methods of compensation
are product purchase or "Click Through". If a user from your site
clicks on the banner and then buys a product from Compaq you are
paid a commission. The "Click Through" method generally pays a cent
or two for each click through and is more common with affiliates
that provide information such as search engines.
Products
and Content Available Through Affiliate Programs
Affiliate programs
have become very popular and the choices of products and content
are vast. Affiliate programs can be found for items such as computers,
toys, magazines, office products, cigars and more. Some examples
of content you can find for your web site are news, search engines,
stock quotes, sports scores and movie listings
Affiliate
Networks
With the advent
of the affiliation programs came affiliation networks. Instead of
browsing hundreds of sites to find affiliate programs you can log
on to an affiliate network and access dozens of different affiliate
programs all from one site. Instead of filling out numerous affiliate
applications the user fills out one application at the network level
and then clicks on the companies they wish to affiliate with. If
the affiliation is approved an e-mail is sent to the approved affiliate
telling them where they can access the code to use on their web
site.
The following
are links to Be Free and Linkshare affiliate networks. Both sites
have access to a large number of affiliate programs.
Be
Free
Linkshare
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