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Agency Web
Assistant - Idea
Welcome to
the community!
Create
a welcome to the community page in cooperation with other local
merchants.
The Idea:
Every agency
would love to have the opportunity to know when a new family is
coming or has arrived in town. Unfortunately being first can be
tough. The idea here is to work with other local business that have
web sites to create a "Welcome to the Community Site."
You may not be the first merchant in town that finds out about a
new family coming to town, however you can be the first agency they
are exposed to.
If any of the
business featured on the page come in contact with a new comer they
urge them to visit the site.
How It Works:
Identify businesses
in your area that you feel comfortable being associated with and
may get the inside track on new families coming to town. A welcome
wagon or real estate agency for example.
Determine what
information should be displayed on the page. A few examples might
be;
- Local phone
provider contact number to turn on service.
- Local electrical
service contact number to turn on service.
- Local cable
company contact number to turn on service.
- Pizza delivery
numbers. (Don't laugh, pizza is the number one moving in food.)
- Links to
appropriate local web sites if available.
Anyhow, you
get the idea and can probably identify even more ideas from your
own community.
Once you get
the page setup you can then target other businesses in your area
that may like to be featured on the page.
This idea also
works well with a Community Web Ring.
Creating
Exposure
Each participant
must direct new families in the area to the site. However, if the
site has a lot of information you may also find that long time residents
also use the site.
Benefits
The benefits
of this type of promotion;
- Opportunity
to be exposed to new families in the community.
- Increased
exposure of your agency in the community
- A chance
to visit with existing business clients.
- The opportunity
to approach business prospects without the usual sales pressures.
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