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Agency Web
Assistant - Idea
Create A
Community Web Ring
An excellent
idea to promote your agency web site is to create a Community Web
Ring
The Idea:
Work with other
local merchants that have web sites to create a web community link
that is found on each participants web site.
How It Looks:
Below is an
example of a web community. These generally are best placed at the
bottom of each entities home page.
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We
are a member of the Anytown, USA web community.
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Acme
Insurance
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Dan's
Automotive
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Hometown
Mortgages
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Hank's
Jewelers
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Karen's
Realty
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How It Works:
Identify businesses
in your area that you feel comfortable being associated with and
that have web sites.
Visit each business
and present the idea. Pick a first, second and third choice for
each type of business you want to target for the ring.
In general,
as you would not want to see another insurance agency listed, other
businesses will probably not buy into the idea if a similar business
they compete with is listed in the ring.
Last but not
least, be sure that you don't exclude an exisiting client for a
certain type of business. If you have a real estate firm as a client,
approach them before you give the space to one of their competitors.
If they were to see your site and were not at least given the chance
to participate, they may not be your client much longer.
Creating
Exposure
If your ring
had 6 business and each business had 10 users per day to their specific
site, the members in the ring are exposed to 50 more people in the
community.
Benefits
The benefits
of this type of promotion;
- Increased
traffic to your web site
- Increased
exposure of your agency in the community
- A chance
to visit with existing business clients.
- The opportunity
to approach business prospects without the usual sales pressures.
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